Rauw Alejandro

Despacito, a song by Puerto Rican singer Luis Fonsi along with Daddy Yankee was released in 2017. It became the number one music streamed at the moment within a period of six months. This mix of reggaeton and pop music has not only brought attention back to the genre, but also to Latin music as a whole. In 2015, there were only two songs that were predominantly Spanish-language on Billboard's Top 100 and in 2016 there were four. In 2017, at the peak of Despacito's fame the track was among 19 that mostly in Spanish were included in the Billboard Top 100. by 2020 it will be 41 tracks in this category. In the wake of Justin Bieber released his bilingual remix of Despacito in 2017, popular artists began collaborating with reggaeton performers. Drake and Bad Bunny worked together in the project MIA MIA (2018), while Madonna and Maluma joined forces on Medellin and Medellin in 2019 In 2020, several Reggaeton musicians were expressing their displeasure with the direction of the genre toward mainstream. But, the younger generation, Rauw Alejandro, wanted to maintain the development. His style often included elements of electronic dance music, along with other styles.